14 Dec 11

X Factor's 2011 Results

by Kate Shipley, Trainee TV Planner/Buyer

Little Mix were crowned the winners of The X Factor on Sunday. Over the past 10 weeks the competition didn’t quite live up to last year in terms or overall performance delivery. 

Comparing 2010 and 2011 figures across the Semi-final and Finals weekends (See comparison figures below) there was a significant decrease across Adults, ABC1ADS and 1634 audiences.

Looking at the Final Results between 2011 and 2010 we see the following differences:

• In 2011 there were significant impact losses across all audiences; nearly 4 million ADS, 2 million ABC1ADS just over 1 million 1634s in 2011.

• In 2011 the show lost an average of 27.57% of its ratings compared with 2010 this was a loss of 28.9% Adult ratings, a 28.8% loss of ABC1AD ratings, and a 25% loss of 1634 ratings.

• When looking at the percentage share that the show had we again saw significant losses from 2011 to 2010; a 36.66% adults loss, 18.43% ABC1ADS loss, and 14.8% 1634 loss.