17 Mar 10
TAG Heuer launches augmented reality features on its' website
Users will be able to virtually try the watch of their dreams on the Tag Heuer web site thanks to a new augmented reality feature which will be available at the end of the month.
The technology will allow users to change products, colours and styles on their computer, when they stand in front of a webcam. It is a concrete application of augmented reality to ease the decision making process of potential buyers and increase interactions with the brand.
+ TAG Heuer