18 Feb 10

Shazam Audio Recognition Advertising (SARA)

As reported by MarketingWeek

The mobile discovery provider, has announced the launch of the Shazam Audio Recognition Advertising (SARA) program, which allows brands and broadcasters to extend the reach and depth of their campaigns to mobile.

The SARA program lets brand advertisers directly reach, influence and interact with target audiences using the company’s popular music recognition technology to tag a commercial. Advertisers can create campaigns that incentivise viewers to engage with the promotion and ’Shazam’ the spot, meaning viewers access the Shazam service on their respective mobile devices, point the device in the direction of the commercial and hit the “Shazam ” button. Shazam’s audio technology recognizes the specific advert and returns a customised result.

Advertisers can also use SARA for special promotions and hidden content - such as exclusive video’s and interviews - by providing a click-through to a branded mobile web experience where viewers can interact directly with branded content.

To view an example of Dockers promoting Shazam click here