13 Aug 10

Scottish Natural Heritage: 'Enjoy the Outdoors' Campaign

MediaCom Edinburgh and Scottish Natural Heritage (SNH) launched a media campaign last month encouraging Glasgow city dwellers to enjoy the great outdoors.

Bus rears, StreetTalks, and escalator, cross-track, 4-sheet and 12-sheet posters were placed on the Glasgow Subway to engage and remind commuters that nature is right on their doorstep.

MediaCom worked closely with the outdoor contractor Primesight to create an eye-catching ‘media first’ on the Subway – transforming dull Subway benches into picturesque ‘park benches’ with wall and floor vinyls.