10 Sep 10

MediaCom wins consecutive Agency Network of the Year at the M&M Awards 2010

We are thrilled to announce that we retained our title as Agency Network of The Year at last night's M&M Awards 2010!

MediaCom beat six other shortlisted agencies to be crowned the top winner, making this our second year in a row to have won this hotly-constested award. It also makes it three sequential "Global Agency of the Year" titles if we include our Festival of Media 2010 title - a brilliant achievement!

MediaCom Worldwide Chairman & CEO Stephen Allan, says "The M&M Awards recognise and celebrate leading multi-market advertising campaigns, so I'm particularly pleased about this award as it really shows that we share excellent thinking across markets. We should all feel very proud of this award - it is a well-deserved acknowledgement for the entire network."

We also need to congratulate the winning campaigns and those highly commended.

Winning campaigns:

MediaCom India, Dell Heroes - Best Campaign for Reaching Business & Political Decision Makers
MediaCom International, Shell helps drivers save fuel - Best International Corporate Branding / CSR Campaign
MediaCom India, Gillette Mach 3: Women Against Lazy Stubble - Best International Communication Strategy
MediaCom International, Battlefield Bad Company 2 Launch - The International Targeting Award
MediaCom India, Gillette Mach 3: Women Against Lazy Stubble - The Effectiveness Award

In addition, we received 2 Highly Commended mentions:

MediaCom International, Battlefield Bad Company 2 Launch - Best International Launch Campaign
MediaCom Philippines, Downy Vanguard - The Effectiveness Award

The extent of our domination last night is also underlined by the number of campaigns that we had shortlisted. In total, 18 MediaCom entries were shortlisted across nine categories – by some margin, the highest amount by any single agency network. Our shortlisted campaigns deserve an honourable mention:

MediaCom International, dbFX - Best campaign reaching high net worth individuals
MediaCom International, Black Star - Best international launch campaign
MediaCom India, Gillette Mach 3: Women Against Lazy Stubble - Best use of content
MediaCom India, Dell Heroes - Best use of content
MediaCom Germany, Coca-Cola Christmas - Best use of digital
MediaCom International, Battlefield Bad Company 2 Launch - Best use of digital
MediaCom India, Dell Heroes - Best international targeting award
MediaCom Germany, Tom into Homer's Ad Break - The Effectiveness Award
MediaCom Germany, Pedigree Dentastix - Best international communications strategy
MediaCom Germany, Tom into Homer's Ad Break - Best international communications strategy
MediaCom Germany, Coca-Cola Christmas - Best international communications strategy