27 Sep 10

Did you know?

Latest intelligence, and interesting facts from MediaCom.

• In 2015 Digital Natives will make up more than a third of the global population.
   
• There will be more than 200m over 60s in China by 2015.
   
• A baby born in 2015 can expect to live to be 68, more than 80 in high income countries and under 55 in sub-Saharan Africa.
   
• In 2015 more than half of all mobiles sold in Asia Pacific will be smart phones.
   
• Up to 40% of adverts could be adserved in developed markets by 2015.
   
• There are nearly 500 TV stations in India and counting but the top five channels are gaining audience/ad revenue up to 20% faster than their rivals.
   
• Despite deflation of 10% between 2007-2009 across EMEA, ad rates on Google stayed firm.