21 Jun 10

Cinemas to show FIFA World Cup final games in 3D

A number of UK cinemas are to show the last six games of the FIFA World Cup live in 3D in the tournament's final ten days.

Digital Cinema Media (DCM) has signed a deal with SuperVision Media to show three of the quarter-finals, both semi-finals and the final in 3D picture houses.  The games are due to be shown on approximately 40 screens nationwide across the Odeon, Cineworld, Vue and Empire chains from 2nd July.  Ticket prices are yet to be confirmed but will be between £12 and £15.  3D cinema is taking on a new role in sport broadcasting since the success of 02's 3D screenings for Six Nations rugby matches, which sold out in February.  There are now 663 3D screens across the country.