12 Jul 10

Apple iAds - Not a "Silver Bullet"

By David Fieldhouse (via MediaTel)

David Fieldhouse, Mobile Manager at MediaCom and co-founder of Lucidity Mobile, says Apple's new mobile ad network iAds is not a "silver bullet", despite offering the creativity, targeting and standards advertisers crave...

Steve Jobs, the talismanic CEO of Apple, launched the new Apple advertising service iAds in May. Apple believes they have created an advertising channel that "will combine the emotion of TV and the interactivity of the web".

A claim like this made by anyone else would probably be dismissed as mere hyperbole. Apple, however, has a habit of shaking up entire sectors with their products (think Mac, iPod and the iPhone) and so it's worth taking a closer look at iAds and what it might mean for you and your brands.

Read the full article on MediaTel