17 Jul 08
Video Advertorial - Media First in Scotland
MediaCom's delighted to announce a media first in Scotland in relation to video integrated content for the Scottish Government's Organ Donation campaign.
The core objective was to get as many people in Scotland to sign up to the Organ Donor register.
MediaCom took a series of 1 min TV editorial features that were used in tandem with a spot led TV campaign and integrated these into our online editorial content. This was something which has not been done before in Scotland. The result creates an online campaign with impact and the video with editorial gives the campaign a human face.
This innovation in editorial content (STV and The Scotsman) is supported by online display and search activity that is all geared to drive as many registrations as possible.
Take a look for yourself at:
http://www.stv.tv/content/news/Scottish_Executive/organ_donation/index.html
+ STV.TV Organ Donation