01 Apr 07

MediaCom Reveals Results of Recruitment Survey

Recruitment Survey 2007

93 per cent of recruiters now look to the internet when advertising a new job - according to a survey into the effectiveness of recruitment advertising. 

The survey - which stresses the need for strategically placed recruitment advertising - was carried out by leading media agency MediaCom Scotland, who established a recruitment team in February 2007 to further enhance the strength of its Scottish office. The specialist recruitment media division offers brand led tactical recruitment planning and buying solutions, helping its clients recruit the best talent possible.

The Recruitment Team began an advertising survey in April this year to examine which channels of recruitment are the most effective to reach the right candidates. They sent the survey to over 440 companies recruiting in the Scottish marketplace covering recruitment agencies, the public and private sector.

In the last five years there has been a significant rise in the number of companies using the internet to source candidates. As more and more jobseekers look for their next employer online, digital recruitment has become a necessary element of a company’s attraction plan.

The survey results confirmed that almost 93% of everyone questioned used the internet in some form to source candidates, and 79% of those questioned used their own internet site to advertise positions.

More traditional recruitment media was also investigated. Trade press proved a popular choice and came second only to national press. Some responses however, felt that offline advertising, namely press and radio, were simply not accountable.

Commenting on the survey results, Fiona Melling, who heads up MediaCom Scotland’s Recruitment Team, said, “It was crucial for us to understand which communication channels were proving most effective in today’s recruitment climate. With the number of internet jobsites running well into the hundreds, this was no mean feat. We wanted to cut through the mine of existing research and get to the nub of what was and wasn't working."

“As well as having sound market knowledge and a flexible service, the survey showed that both direct clients and recruitment agencies require media owners and agencies to be speedy in their response, reliable, cost effective, and innovative in their propositions.”