Digital Account Director

A Digital Account Director is responsible for the running of several pieces of business. Their primary concern should be ensuring best practice in day-to-day management, delivery of work and gold standard client service. This involves everything from ensuring clarity around a brief to delivering articulate and insightful analysis while producing innovative and market driven media solutions.

This particular role involves online Direct Response, therefore an understanding of CPA display, PPC and affiliates would be advantageous. Main responsibilities will include a Global sports gambling organisation and a key motoring client, as such an interest in sport, online gambling and motoring would be beneficial. Furthermore, due to the nature of these clients, experience in International account handling would be advantageous, although not essential.

Key Responsibilities and Tasks

People Management

• To act as part of the wider digital team, focussing on the leadership of your direct reports in order to ensure media implementation is undertaken to a high standard
• To collaborate with MediaCom International offices, managing a market coordinator and their output.
• To sign off all work leaving the team
• To liaise with the BD and aid in training and development of the team, while showing the ability to delegate up as well as down

Account Management

• Regular senior client contact and relationship building
• To implement a strategic approach to a clients business
• Have a clear and concise style of writing plus a confident, persuasive presentation technique
• Co-ordination and oversight of results presentation – ensuring insight and application of knowledge are paramount in order to deliver on client expectations
• Responsible for the quality output of DR strategy, client results, marketplace information, competitive and industry updates to your clients
• Full fiscal control of clients online DR campaigns, including reconciliations and forecasting models in line with agency and client requirements
• Must have a good understanding of how the agency functions and the profitability of accounts etc.

Media Strategy, Planning and Buying

• Ensure MediaCom Digital planning process is adhered to
• Be an expert in defining the role of Digital and articulating online media strategies
• Have strong mutually respected relationships with media owners
• Demonstrate the ability to coordinate media selections according to different objective criteria and historical results, showing expertise in planning and buying across a range of buying metrics, in multiple channels, including Paid Search and CPC/CPA networks
• Manage analysis and reporting of client campaigns on a daily/weekly/monthly basis, with the support of a small team, including timely delivery of campaign analysis and recommendations, buying reviews and bespoke reporting where required.
• Work directly with clients in order to plan and hit client business targets e.g. CPR, ROI and volumes
• Adhere to the Digital team process and identify areas of potential development
• Incorporate testing and innovation in media plans where appropriate, while constantly evolving the offerings to your clients
• Supervision of media buying, negotiation and achieving GroupM deals as a minimum
• Put strong negotiation skills to good use both with media owners and to coach Trainees in this discipline
• Development of media solutions that deliver the strategies set out by MediaCom Explore and account teams
• A solid understanding of how other media channels operate and the role of online / digital within the bigger media mix

Development

• Must be developing an adavnced business sense and a commercial understanding
• Development of media innovations throughout all clients within the team
• To help the BD/AD identify areas of quality control and improvements
• Work with the BD/AD to monitor client charge rates and service provided
• To shift perspective from media campaigns to how we can drive a clients’ business forward
• Understating more about the impact of online channels on a business rather than purely media activity

Personal Skills

• Understanding of people management
• Excellent time management, prioritisation and multi-tasking
• Service focused
• Strategic and implementation skills
• Articulate and confident communicator
• Ability to solve problems
• Excellent listener

Form more information or to apply for this role please email frances.thompson@mediacom.com

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Further information

MediaCom Edinburgh 6 Dock Place Edinburgh EH6 6LU

T: 0131 555 1500

F: 0131 555 2343

Find us

We are always looking for new talent at MediaCom Edinburgh, so please send your CV or any queries to frances.thompson@mediacom.com.

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