Golden Charter, the UK's leading
funeral plan provider, has appointed MediaCom Edinburgh to handle
its multi million pound media planning and buying account,
following a competitive pitch.
After a long period of significant
growth, the Glasgow based funeral plan provider is aiming to
continue to increase its industry leading market share through
As Golden Charter expands and
diversifies further into the later life planning market, the
company is aiming to make its legal services offering as successful
as its primary funeral plan product has been.
Head of Marketing for Consumer Sales
at Golden Charter, Linzi Clingan, said: "As we continue to grow and
diversify, we need partners who can support us to deliver a more
integrated approach across a wider range of media channels.
MediaCom's experience and expertise will help us achieve
David Shearer, Managing Director of
MediaCom Edinburgh, said: "We are delighted that Golden Charter
decided to work with us. It is always satisfying to bring a
successful piece of local business back to Scotland and we are
excited about the prospect of taking their business on to the next