For our first event of 2017 we are
taking a top to tail look at online marketing. With a range of
expert speakers we will be looking at everything from getting your
website right, through the changing landscape of voice search,
programmatic buying and how to work out if and how well your
digital marketing is working.
The event takes place on May
25th with registration at 9am for a 9.30am start and will
finish at 1pm. Once again we will be holding it at the fantastic
Hawthornden Lecture Theatre in the National Gallery.
Tickets for this event are free but we
will be doing a collection for Cancer Research on the day, there is
no obligation to donate but anything you can give will be very
gratefully received. Please
click here to book your place
- A Checklist For Creating Effective Digital Platforms
Louis is Managing Director of Code
Computerlove, a digital agency based in the Manchester, which he
co-founded in 1999, now part of the MediaCom group.
With a strong background in UX,
creative technology and enterprise platform development, Louis'
career in the digital sector spans more than 20 years and his areas
of specialism encompass Customer experience, platform
implementation and associated management methodologies. In recent
years Louis has led on product strategy and user experience,
working directly with many of the agency's clients, such as Oxfam,
Brother, BBC and Go-Ahead Trains.
His proudest career moment includes
winning a BIMA Grand Prix award; but Louis' other claim to fame is
his record-breaking collections of vintage Lego, digital watches
and Transformers toys!
Matthew Wragg -
Attribution Measurement And How It Will Adapt And Grow
Matthew is borderline
institutionalised having worked at MediaCom for 13 years in the
Business Science Department. Initially specialising in Marketing
Mix Modelling he has most recently been leading the agency
direction as to how we best utilise attribution for our
David McLean - A
New Era Of Search
David is Head of Digital
at MediaCom Edinburgh. David has an extensive CV having worked
in Digital marketing for nearly 20 years. He worked at
Bigmouthmedia (now part of DigitasLbi) on accounts such as Hilton,
Europcar and Prudential. He then spent 4 years at Skyscanner before
joining Blackcircles and finally in 2014 joining MediaCom
Edinburgh.Matt Bushby -
Matt has been at Mediacom since 2015 having joined from
MediaMath. He is tasked with helping our clients set themselves up
for success in programmatic and selecting the best technology
partners to aid in doing that.