Thursday, 27/04/17

MediaCom Engage Presents
'The Changing Digital Landscape'


9.00am - 1.00pm | Thursday 25th May 2017, 

Hawthornden Lecture Theatre, National Gallery, The Mound, Edinburgh.
The Changing Digital Landscape

For our first event of 2017 we are taking a top to tail look at online marketing. With a range of expert speakers we will be looking at everything from getting your website right, through the changing landscape of voice search, programmatic buying and how to work out if and how well your digital marketing is working.

The event takes place on May 25th with registration at 9am for a 9.30am start and will finish at 1pm. Once again we will be holding it at the fantastic Hawthornden Lecture Theatre in the National Gallery.

Tickets for this event are free but we will be doing a collection for Cancer Research on the day, there is no obligation to donate but anything you can give will be very gratefully received. Please  click here to book your place

The Speakers

Louis Georgiou - A Checklist For Creating Effective Digital Platforms

Louis

Louis is Managing Director of Code Computerlove, a digital agency based in the Manchester, which he co-founded in 1999, now part of the MediaCom group.

With a strong background in UX, creative technology and enterprise platform development, Louis' career in the digital sector spans more than 20 years and his areas of specialism encompass Customer experience, platform implementation and associated management methodologies. In recent years Louis has led on product strategy and user experience, working directly with many of the agency's clients, such as Oxfam, Brother, BBC and Go-Ahead Trains.

His proudest career moment includes winning a BIMA Grand Prix award; but Louis' other claim to fame is his record-breaking collections of vintage Lego, digital watches and Transformers toys!

Matthew Wragg - Attribution Measurement And How It Will Adapt And Grow

Matt Wragg

Matthew is borderline institutionalised having worked at MediaCom for 13 years in the Business Science Department. Initially specialising in Marketing Mix Modelling he has most recently been leading the agency direction as to how we best utilise attribution for our clients.

Dan Chapman - The Era Of Voice Search And How It Will Change Everything We Know About The Internet

Dan Chapman


Dan Chapman is Head of Digital for MediaCom EMEA. Dan joined as head of Digital for the UK from MediaCom MENA, where he was Regional Digital Director. There, he launched MediaCom's performance and programmatic offering and successfully led the GSK, Etihad and Sony Mobile accounts.

David McLean - Programmatic And How To Approach It

David McLean

David is Head of Digital at MediaCom Edinburgh. David has an extensive CV having worked in Digital marketing for nearly 20 years. He worked at Bigmouthmedia (now part of DigitasLbi) on accounts such as Hilton, Europcar and Prudential. He then spent 4 years at Skyscanner before joining Blackcircles and finally in 2014 joining MediaCom Edinburgh.

The era of voice search and how it will change everything we know about the internet


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