Pressed for time or at your leisure? Choose our Executive Summary or In-depth website by clicking on the button below.
MediaCom Sport Round-Up 25th August
Who Were The Winners & Losers From The 2016 Olympics? By Elaine Jervis
Our Internet Picks Of The Week w/c 22nd August
MediaCom Sport Round-Up 18th August
Ad-Blocking Battle: Facebook Vs Adblock Plus
Thursday 6th November 2014 saw the
second MediaCom Engage event of the year take place. Held once
again at the Hawthornden Lecture theatre, the topic was Marketing
to the Over 50's. It was an inspiring and thought provoking session
with excellent talks given by Robert Campbell of High50 who looked
at the idea of "old being the new young" as the percentage of the
population that is over 50 increases as does their hold of all the
Next up was our very own Jim Mott
presenting back some of the findings from a specially commissioned
piece of research on connectivity and device usage in Millenials
and Baby Boomers.
After the networking coffee break the
audience was treated to Jacque O'Donnell from Immediate Media go
through the Generation Wealth research that they did in conjunction
with Enders and YouGov breaking down the over 50's into more
distinct audience segments.
Finally Aideen Clarke from Gransnet
talked to us about the older female audience and the rise of the
If you were there then thank you for
coming and making it such a success if you weren't then you missed
out but keep your eyes peeled for the invite to the first event of
2015 and if anyone wants any further information or access to the
presentations then please get in touch with me at Gordon.email@example.com
or on 0131 555 7702.
MediaCom Engage Presents: What The Tech!
MediaCom Engage Event
Platinum Awarded For Outstanding Professional Development
MediaCom Edinburgh tweets the latest news and views.
BLINK #9 is out nowThe AI Issue
Media Planning & Buying
Consumer Insights & Research
Terms and Conditions
MediaCom. People first, better results
© Copyright 2014 MediaCom