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The Return Of The Great British Bake Off By Aiguste Mockute, Trainee Planner/Buyer
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Thursday 6th November 2014 saw the
second MediaCom Engage event of the year take place. Held once
again at the Hawthornden Lecture theatre, the topic was Marketing
to the Over 50's. It was an inspiring and thought provoking session
with excellent talks given by Robert Campbell of High50 who looked
at the idea of "old being the new young" as the percentage of the
population that is over 50 increases as does their hold of all the
Next up was our very own Jim Mott
presenting back some of the findings from a specially commissioned
piece of research on connectivity and device usage in Millenials
and Baby Boomers.
After the networking coffee break the
audience was treated to Jacque O'Donnell from Immediate Media go
through the Generation Wealth research that they did in conjunction
with Enders and YouGov breaking down the over 50's into more
distinct audience segments.
Finally Aideen Clarke from Gransnet
talked to us about the older female audience and the rise of the
If you were there then thank you for
coming and making it such a success if you weren't then you missed
out but keep your eyes peeled for the invite to the first event of
2015 and if anyone wants any further information or access to the
presentations then please get in touch with me at Gordon.firstname.lastname@example.org
or on 0131 555 7702.
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Platinum Awarded For Outstanding Professional Development
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