Friday, 07/11/14

Another Successful Event

by Gordon Eldrett, Marketing Director
Engage

Thursday 6th November 2014 saw the second MediaCom Engage event of the year take place. Held once again at the Hawthornden Lecture theatre, the topic was Marketing to the Over 50's. It was an inspiring and thought provoking session with excellent talks given by Robert Campbell of High50 who looked at the idea of "old being the new young" as the percentage of the population that is over 50 increases as does their hold of all the disposable income!!

Next up was our very own Jim Mott presenting back some of the findings from a specially commissioned piece of research on connectivity and device usage in Millenials and Baby Boomers.

After the networking coffee break the audience was treated to Jacque O'Donnell from Immediate Media go through the Generation Wealth research that they did in conjunction with Enders and YouGov breaking down the over 50's into more distinct audience segments.

Finally Aideen Clarke from Gransnet talked to us about the older female audience and the rise of the "grandroid".

If you were there then thank you for coming and making it such a success if you weren't then you missed out but keep your eyes peeled for the invite to the first event of 2015 and if anyone wants any further information or access to the presentations then please get in touch with me at Gordon.eldrett@mediacom.com or on 0131 555 7702.


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