A new MediaCom survey which has been
looking into what UK teens ('Generation Z') think about their (and
our) future prospects has revealed things aren't looking good.
Although 73 per cent say that they're
most concerned with getting a job they like (and only 34 per cent
are in it for the money) which is presumably good, 65 per cent are
uncertain about the UK economy (sensible them), 65 per cent are
worried about the environment, 59 per cent about the cost of
university (one of the UK's biggest self-inflicted wounds) and 57
per cent are concerned about politics.
Only 53 per cent are confident about
their future (compared to 61 per cent in 2016). Confidence among
girls has dropped particularly alarmingly, from 60 per cent a year
ago to 46 per cent. Safety is seen as a big issue (69 per cent)
which may have something to do with it.
Our UK CEO Josh Krichefski commented:
"It's really quite refreshing to see teenagers of today value
happiness over money. We should be very proud of 'Generation Z' -
they clearly believe being fulfilled as most important to them.
However, there are huge pressures on young people nowadays to get a
good education, find their way on the property ladder and earn a
"The economy, environment and safety
are all legitimate concerns, particularly for a generation that has
grown up in a recession and with the threat of global terror ever
present. Together with recent world events and growing concerns
about the pressures of social media, it's not surprising that young
people are feeling less confident. But it's certainly no doomsday
scenario; young people are ambitious for their future and want to
live a life that is fulfilling. We need to ensure we are listening
to our youth and providing them with the help they need to