As I was drinking my latte and
watching BBC News before work, an interview with an 8 year old girl
caught my attention more than usual, it seemed as though she
understood this ever growing technological world more than me at
the age of 35!
A report then followed regarding the
latest Ofcom Communications Report, with one part in particular
taking me back to my teenage years when my mum and dad would go
mental at the latest home phone bill due to me phoning my friends
on their mobiles for hours on end to arrange social
As a result of growing up in the
digital age, 12-15 year olds are developing fundamentally different
communication habits than older generations, even compared to the
advanced 16-24 age group.
Children aged 12-15 are turning away
from talking on the telephone. Just 3% of their communications time
is spent making voice calls, while the vast majority (94%) is text
based - such as instant messaging and social networking.
By contrast, older generations still
find it good to talk: 20% of UK adults' communications time is
spent on the phone. While adults also embrace digital text-based
communications, the traditional email is most popular (used for 33%
of their time spent communicating) compared to just 2% among
Nowadays parents must be delighted by
the fact that only 3% of 12-15's are using the actual phone
compared to when I was their age!
I have to be honest I do think it's a
bit sad that gone are the days when you would just pick up the
phone and chat to someone. Even on special occasions most
people will Facebook nowadays to say happy birthday rather than
call. I must confess I am guilty of that, but only with
people I am not close to.
Anyway, I love technology and social
media, but as the late great Bob Hoskins used to remind us so often
"it's good to talk"!
Here are some more facts from the
Ofcom Study and a link to the full report if you want read
- The study, among nearly 2,000 adults and 800 children, finds
that six year olds claim to have the same understanding of
communications technology as 45 year olds. Also, more than
60% of people aged 55 and over have a below average DQ score
- We are communicating more than sleeping - the average UK adult
now spends more time using media or communications (8 hours 41
minutes) than they do sleeping (8 hours 21 minutes - the UK
- Whilst tablet use is spread across generations, smartphones
ownership differs by age. Almost nine in ten (88%) of 16-24's
own a smart phone, compared to 14% among those 65+