01 Jun 09

Road Safety Scotland Mobile

One Distraction is all it takes mobile campaign

As part of the integrated media campaign for the Road Safety Scotland, one distraction is all it takes campaign, we transmitted this mobile video via bluetooth in 27 cinemas foyers across Scotland. Our audience, 17-24 year old men are 174% more likley than average to use Bluetooth (TGI, GB 2008).

The video was downloaded on to 83,199 mobile devices over a 4 week period. Please click on the related videos image on the right to view the MMS.